Eddi
EDDI
The “Jabba” of adFunture…
He is the founder and creative director of adFunture. While both Eddi and adFunture were born in Hong Kong, Eddi’s Canadian background helped set the International foresight of the company. Apart from his deep involvement in every adFunture collaboration project, Eddi also enjoys realising some concepts on his own. Having worked with brands including Nike, Puma, Reebok, G-Shock, Levi’s, Li-Ning, and adidas; He enjoys searching for that grey area between total creative freedom and commercially branded confines.
MAXSPEED. GARFIELD 40th Anniversary G40 Exhibition. Exhibited in Hong Kong in 2018, and Taipei Chiang Kai-shek Memorial Hall in 2019.
JD 4TH SQUADRON. Nike x ArtVinyl: NIKE BASKETBALL EXHIBITION. Cyborg head sculpt and themed KEIOS cap. Exhibited in Hong Kong in 2018
DIGITAL FLORAL. VEIL x PUMA Blaze of Glory sneakers. Released globally via PUMA SELECT accounts in 2015.
PURPLE SWAMPHEN. VEIL x adidas Oscillate Warm Trail Runners. One of three brands globally invited to design exclusively for Germany.
MASTERS OF G ROBOTS. adFunture x G-SHOCK Masters of G figures and watches. Four watches (Gulfman, Frogman, Mudman and Riseman) and their respective characters were designed exclusively for the China market in 2011.
A second set was designed exclusively for Singapore in 2015, this time for three new Master of G watches: Mud Master, Gravity Master and Gulf Master. 200 sets of figures and watches were released in the country.
RASTACLAT LION. adFunture x Rastaclat mascot design. 4 years after their first bracelet collaboration, the American bracelet brand commissioned Eddi to develop its brand mascot and produce its vinyl figure version in 2019. In celebration of its debut, Eddi also designed 2 special edition bracelets for Rastaclat under his KEIOS UNDER THE VEIL label.
EDDI. The first production figure of the brand’s founder finally realised in 2021. Many illustrations of Eddi had surfaced since 2005, some even sampled, but this would be the first design produced in volume. The “1st Edition” of 200 pieces was released during QTX (QQ Toys Exhibition) in Shenzhen on May 1st of 2021.
